Creating a social media presence is helpful to stay in touch with your network, establish yourself as a trusted authority within your industry, and market your future business. Use LinkedIn as a virtual resume and as a platform to network with people you are interested in working with. Twitter and Facebook can also be used to maintain professional relationships and share interesting articles.
Blogging is another way to showcase your knowledge. Starting a blog may be helpful to practice writing about topics you are considering centering your services around. Blogs can be used to educate and engage a target audience and can even lead to connections and future work.