Investor brand (5/6)

Normally applied to publicly listed brands and to the investor relations function. Positions the listed entity as an investment and as a performance stock, blending financials and strategy with aspects such as value proposition, purpose and, increasingly, wider reputation via CSR. As Mike Tisdall will tell you, done well, a strong investor brand delivers share price resilience and an informed understanding of value.

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Written by Nathan Cullen

IT expert with passion for consuming complex tech, driving adoption among team, and leveraging the network for continued growth.

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Corporate brand

Employer brand