Develop Your Personal Brand (4/17)

The public will perceive your future business through your personal brand, so developing a strong brand is an essential part of preparing to become self-employed. From your brand, future clients should be able to quickly and easily ascertain exactly what you do and what services you offer.

When building your personal brand, think about what will make your business unique, and what type of message might be helpful to showcase those offerings. Building a brand goes hand-in-hand with marketing and developing a social media presence, so be sure to incorporate your branding and messaging across all social media channels.

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Written by Nathan Cullen

IT expert with passion for consuming complex tech, driving adoption among team, and leveraging the network for continued growth.

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