User Research and Insight

by Spotlight Studio

Our User Research and Insight solutions deliver a clear understanding of the big underlying ideas driving client needs.

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Description

Our User Research and Insight solutions deliver a clear understanding of the big underlying ideas driving client needs.

Top features include:

  • Cognitive Walkthrough: A non guided experiment where the users are given a task to capture their feedback for the UI.
  • User Research Questions: Learn how to determine the best user designs for your mobile environment by asking users the right questions for your mobile product.
  • Card Sorting: An information architecture technique to organize content categories based on the user population common language and understanding of the data ecosystem.

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Spotlight Studio

Spotlight’s mission is to guide investors to deliver human centric products that evolve society. Since our founding in 2014, Spotlight has grown into new horizons. We have delivered 4 apps in Android and iOS to India, US and Latin america. We have also explored wearables for smart homes and most recently iOT's Beacon technology to deliver one of the first smart store initiatives in the construction space in Latin America.