In today’s increasingly competitive marketplace, customer satisfaction is a critical factor for a company’s success. Unhappy customers quickly become former customers. Customer relationship management is the name given to the set of processes and methodologies that provide a seamless way of interacting with customers to ensure that they get the level of service they expect. It acts as a continuous two-way communication channel between the company and the customer and if leveraged well, can make sure that your customers are satisfied and loyal.
The benefits of a happy customer base aside, the data that a CRM system generates is also highly critical when it comes to sales forecasting, pipeline management, marketing campaign effectiveness, and ROMI projections. A well-optimized CRM system delivers the metrics that help you run the business more effectively.
Unlike a traditional organization where information resides in departmental silos, CRM is an enterprise application which facilitates information sharing and ensures that all departments have access to critical information and business insight. This makes your organization more agile and responsive to market demands.
The SRS CRM Consulting practice offers a broad array of services and engagement paradigms to help clients define and achieve their CRM objectives. The SRS CRM methodology leverages our deep technology expertise and our knowledge of industry-wide customer satisfaction best practices. This ensures a quick time-to-value for your CRM implementation.
Our CRM Practice service offerings include:
CRM Consulting – Leverage our best-in-class methodologies to create a CRM strategy roadmap and define overall objectives. Our CRM consulting service includes strategy definition, software evaluation, system audit, architecture audits, and application tuning.
Implementation – Our expertise and best-in-class methodologies help clients build integrated cross-functional enterprise solutions that span multiple customer touch-points. Our methodologies ensure maximum returns on investment while mitigating risk. We implement CRM systems of all types, from single process implementation to full-cycle projects.
Integration – Our comprehensive suite of integration services streamline your CRM system to ensure optimal alignment with business processes and objectives. We make sure that all systems, no matter how disparate, add value to your business. Our Integration services include data integration, CRM-ERP integration, interface implementation, multi-device integration.
Maintenance and Migration – We make sure that your CRM system is always on and the risk and operation disruptions are minimized. Our proven upgrade and migration methodologies and best-in-class quality control processes make sure that you are able to maximize the value delivered by your CRM system. Some of our maintenance and migration services are version management, data migration, consolidation, and archive management.
Support and Change Management – We ensure that the transition of your workforce from disparate applications to an enterprise wide CRM system is as smooth as possible. We provide extensive documentation, training, and knowledge transfer for your employees and keep change resistance to a minimum. In addition to this, we also provide continued functional and technical support for your CRM implementation. Our global delivery footprint and proven technology expertise help us meet and exceed client expectations.
If you would like to know more about our CRM Practice and how we can help you achieve a desired level of customer satisfaction, do get in touch with us today.