Silicon Alley, centered around the Flatiron district in Midtown South, Manhattan, is an area of high tech industries. The term was coined in the 1990s during the dot-com boom, as a reference to Silicon Valley, the […]
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing […]
Companies in this industry plan, design, and manage the production of visual communications involving graphic art and illustrations.
Companies in this industry produce, process, or distribute information and entertainment content. In the US, the media industry is dominated by six conglomerates: CBS Corp, Comcast, Disney, Time Warner, […]
Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: […]
Screenwriting, also called scriptwriting, is the art and craft of writing scripts for mass media such as feature films, television productions or video games. It is often a freelance profession.
Media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, […]
Animation is a method in which pictures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on […]
The promotion of a particular product or company by means of advertising and distinctive design.
Using video to promote or market your brand, product or service.
This includes tasks such as the editing of raw footage to cut scenes, insert transition effects, working with voice and sound actors, and dubbing, to name a few of the many pre-production tasks. Post-production is […]
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a […]
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote […]
Custom application development is the designing of software applications for a specific user or group of users within an organization. Such software is designed to address their needs precisely as opposed to the […]