With strategic partnering becoming increasingly prevalent, it’s important to consider the impact sourcing relationships can have—not only on business outcomes but also on a company’s core business model and corporate culture. If innovation and transformation are critical components of your business strategy, how can a prospective managed services provider contribute? Does it have proprietary insights or experiences that can shed light on future technological or market shifts? What competitive advantages could you gain from access to—or even better, collaboration with—the provider’s research and development function? How can the provider’s expertise, assets, reach and partner network help you develop new business models or expand into new markets?