Just like any thriving community or sports team, there’s typically an influential leader behind every successful brand. For large companies, this may be the CEO. For smaller ones, it’s usually the owner.
To coordinate the efforts of team members and guide a strategic vision for a brand, someone has to step up and steer the ship. The leader resolves complications and acts as a liaison between different departments to keep everyone on the same page. They are also expert motivators and know how to maximize the strengths of different team members.