One of the most highly leveraged brand building strategies available to professional services firms today is based on the growth of social media. Businesses of all types are becoming regular users of social tools such as LinkedIn, Twitter, and YouTube.
There’s a real strategic opportunity here because many professional services firms still haven’t fully adopted social media as an integral part of their marketing strategy. It is still possible to become a major online voice within many target client groups. Many small firms and solo professionals are managing to establish strong online brands in this way.
While traditional face-to-face networking is still important, consider the time and cost savings associated with an online approach. The strongest brands are everywhere your target client looks, and they are respected by everyone they talk to. A strong social media presence is a great strategy to make that happen.