Partnering with prominent organizations to take on important projects is another proven strategy for building your professional services brand. Large, well-known businesses or trade associations are good partnering candidates. The idea here is to find partners that have a similar audience to your firm, but don’t provide competing services.
By partnering, we are not talking about simply sponsoring events. While sponsorships are frequently thought of as brand building strategies, they cost more and are less effective than a project partnership and consequently don’t make the list.
Instead, consider conducting a research project together or starting a special educational program. An innovative, high-profile project is more distinctive than your logo on a crowded sponsorship banner — and is a far more powerful brand building strategy.