When consumers come back to a business for repeat sales, they usually expect to receive the same level of quality as they did the first time. Restaurants and their food and service quality are a great example of this.
No one wants to deal with a company they can’t rely on for consistency. With so many industries being saturated with competitors, inconsistency is often enough of a reason for consumers to take their business elsewhere.
That’s why it’s so important to adhere to a certain quality standard with a product or service. An example of a brand who offers amazing consistency is McDonald’s. This powerhouse of the fast food world provides patrons with a menu that’s consistent across the world. Whether someone orders in Florida or China, they know that a Big Mac is going to taste the same.