Content marketing involves providing a steady stream of useful information to potential clients or influencers. Think educational rather than promotional. It addresses relevance, reputation and visibility. Over time, potential clients learn how you approach problems through the content you produce and develop trust in your firm. When they need assistance, your firm is at the top of their list. Content marketing relies on winning clients by sharing something of value rather than trying to persuade or “sell” them. As such, it is a great strategy to build a brand as well as generate leads.