Companies in this industry include business and secretarial schools; technical and trade schools; and providers of tutoring, exam preparation, and other instruction.
Demand is driven primarily by employment trends and personal income. The profitability of individual companies depends on efficient operations. Large companies have advantages in marketing and offering a wide range of classes and services. Small companies can compete effectively through personalized service and customized instruction. The US industry is highly fragmented: the 50 largest companies account for about 25% of revenue.
Products, Operations & Technology
Major services include technical and trade schools (about 30% of industry revenue) and business schools and computer training (about 25%). Technical and trade schools include cosmetology, flight, real estate, bartending, apprenticeship, and professional development institutions. Business and computer training programs offer secretarial, court reporting, programming, and software courses. Other services include fine arts schools, sports and recreation instruction, language schools, exam preparation and tutoring, and driving schools.