Companies in this industry design, develop, market, and support software used in education and training.
Demand is driven by corporate and consumer spending. The profitability of individual companies depends on technical expertise and effective marketing. Large companies enjoy economies of scale in marketing and customer support. Small companies compete mainly by targeting niche markets or developing new technology.
Products, Operations & Technology
Major products include software for training students, employees and consumers. Using education and training software online is often referred to as e-learning.