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How to Create Detailed Buyer Personas for Your Business

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Finance Manager Margie. IT Ian . Landscaper Larry. Do you know who your business’s buyer personas are? And exactly how much do you know about them? Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers.

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Written by Atlas Solutions Group

Atlas Solutions Group is a global management consulting firm powered by our B2B network. Our network enables brands to discover and showcase B2B solutions. Brands broadcast their insights to engage stakeholders on a global scale. Atlas then leverages our expertise to deliver the right solutions for the right project at the right time.

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